Purple partners with Raymour & Flanigan Northeastern U.S. retailer to carry Purple mattresses

Time：2020-03-05 14:20:04    Share：

Purple Innovation, creator of the Purple Mattress, has partnered with retailer Raymour & Flanigan to feature the Purple hybrid and select Purple Hybrid premier mattress models in all of the retailer’s more than 135 showrooms and outlets in the Northeastern U.S.

“Raymour & Flanigan is a top-tier retailer, and we’re excited to partner with their brand,” said Joe Megibow, Purple CEO. “This partnership will help us offer customers in the Northeast a high-touch experience when shopping for a Purple mattress.”

Additional items such as the Purple pillow, sheets and mattress covers will also be available at the retail locations.

“Purple is an innovative brand that aligns well with our standard for quality sleep systems,” said Liz Dwyer, Raymour & Flanigan director of media relations. “Our goal is to provide customers with the best shopping experience by offering an opportunity to test products out in person, seek guidance from highly trained consultants, then get it delivered quickly and seamlessly. We look forward to our partnership with Purple to bring their innovative sleep products to our customers.”

Purple began as an online mattress company that only sold products directly to consumers. Over the past two years, the company has partnered with mattress and furniture retailers to achieve its mission of becoming an omnichannel company.